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CONTOURS AGENCY

Integrated brand strategy, creative production and technology for the world’s finest golf courses.

Contours Agency Showreel

Recent clips from the field

Beautifully Simple Golf Club Websites

As the first point of contact for visitors and members alike, your golf club website is a critical part of your brand. But a website is only as good as the content it contains. Our vertically integrated approach to brand strategy, content creation, graphic design and website development allows us to create a seamless brand experience specifically tailored to your club.

Clients & Testimonials

Working with Contours Agency to develop a new website and complete a brand refresh has been a lot of fun. Thanks to William Watt for your creative genius, including the design, photography and videography prowess. We are proud of the end result and have received wonderful feedback from our Members and guests.

Ben JarvisDirector of Golf, The Royal Melbourne Golf Club

The supremely talented William Watt was always going to deliver due to his creativity, passion, and his remarkable comprehension of the brief provided to capture the best of The National Golf Club. Will exceeded the Club’s expectations on delivering a world class website with the content being beyond stunning. A truly remarkable talent.

Brett NelsonOperations Manager at The National Golf Club

Will and his team have done an incredible job bringing together the branding, website, and design for our new concept, Golf the Bellarine. They went above and beyond, providing holistic support and guidance that exceeded their scope. Their innovative approach is taking golf marketing and design to a new level not seen before in Australia. I would gladly recommend Contours Golf and am looking forward to working with them more in the future.

Aly LambGolf The Bellarine

To open your email and click on the video today and watch the images of Barwon Heads that you have created was unbelievable. Outstanding job!

Anthony MastersGeneral Manager, Barwon Heads Golf Club

Hole-by-Hole Flyovers

Plan

We'll work closely with club to ensure your course is presented is at it's very best. With an appreciation for agronomy and the hard work of grounds crew, we take the time to find the right time to shoot while also causing minimal disruption to play.

Execute

Keeping the intentions of the golf architect in mind, we aim to provide a players-eye view from the tee. We maintain a low altitude throughout the flyover, while carefully adjusting the angle of view and flight path to open up doglegs and approaches. Finally, we provide detailed shots of the green complex, allowing golfers to plan their round in detail.

Publish

Our post-production process creates high quality videos with considered music selection, minimalist but effective graphic overlays, and club branding. Final files are supplied in 4K resolution (and in vertical ratio if required) ready to embed on your website, download to your phone for social media, or to be archived for club records.

Our Services

Brand Strategy + Identity

We specialise in crafting exceptional brand experiences for golf clubs and destinations. Our small and passionate team combines strategic thinking, innovative design, and meticulous development to create a brand identity that resonates with your audience. Whether you’re a golf club looking to enhance your brand presence or a course seeking a fresh approach, our tailored solutions will elevate your brand to new heights. From logo design to comprehensive brand strategy, we’ll ensure your golf club stands out from the competition, attracting golf enthusiasts and creating a distinct identity in the industry. Trust us to refine your brand strategy, design stunning visuals, and develop a compelling story that captures the essence of your golf club.

Photography + Video Production

Capturing the essence of your golf club requires more than just a click of a button – it demands a keen eye for detail and an understanding of the unique characteristics of the land.

From breathtaking landscape shots to atmospheric details, we capture the spirit and beauty of your course, clubhouse, and golfing experiences.

Whether it’s for promotional materials, social media content, or website visuals, our photography and video production services will showcase your golf club in the best light, enticing golfers and creating a desire to experience it first hand.

Website Design + Development

We create visually stunning and user-friendly websites that reflect the unique character of your golf club. We work closely with you to understand your club’s vision, integrating our breathtaking visuals, intuitive navigation, and seamless functionality into a cohesive digital experience.

Copywriting + Digital Marketing

In the digital age, compelling storytelling and effective digital marketing strategies are crucial for the success of your golf club. At Contours Agency, our experienced writers and digital marketing specialists combine their expertise to create engaging content that captivates your target audience. Through strategic keyword research and optimization, we ensure that your golf club’s website and online presence rank high in search engine results, attracting organic traffic and driving conversions. From website copy to blog articles, email campaigns, and social media content, our copywriting and digital marketing services will help your golf club establish a strong online presence and connect with golf enthusiasts in meaningful ways.

Art Direction + Merchandising

Elevate your golf club’s branding and merchandise offerings with Contours Agency’s art direction and merchandise services. From logo refinement and apparel design to merchandise selection and packaging, we’ll ensure that every aspect of your golf club’s branding is meticulously curated to reflect its unique identity. With our art direction expertise, your golf club’s merchandise will become sought-after pieces, enhancing the overall brand experience and solidifying your club’s place in the hearts of golf enthusiasts.

Book + Print Publishing

Preserve the rich history and beauty of your golf club through our book, course guide, and print publishing services. At Contours Agency, we specialise in creating stunning print materials that showcase your club’s heritage, course layout, and unique offerings. As designers, writers, and publishers, we will meticulously curate content, design layouts, and handle all printing processes to produce captivating books and course guides that become cherished collectibles for your members and guests. Whether it’s a commemorative book celebrating your golf club’s milestones, or a detailed course guide for golfers, our print publishing services will immortalise your club’s story and create a tangible connection with golf enthusiasts.

Integrating strategy, creative, and technology. Become a part of our elite golf marketing network.