We work on landmark projects and create long-term partnerships through our deep understanding and passion for golf.
Golf is the world's greatest game. Our goal is to present it with the reverence it deserves.
We take our lead from the great architects, who are as much philosophers and custodians of the game as designers. We are never flippant about the work, but never forget that golf is meant to be fun.
We protect and elevate the brands we work with, fiercely, and we know that saying no matters as much as saying yes. Sometimes it's what you don't say that says it all.
What we make
Every place has its own lie of the land. We read it first, then build everything from it.
We read the market as closely as we read the course.
More and more of our work is the brand itself: the marks, the words and the guides that carry a club for a generation.
Royal Queensland Golf Club
We drew the club's master brand together into one guide, then named the new short course and made its brand, The Knot · Golf & Social, from the river's own history: the steamships, the flying boats, the figure of eight.
The National Golf Club
A full rebrand and brand extension for The National's fourth course: the monogram, the marks for its farm, its track and its first course, and the film that launched it.
Woodlands Golf Club
A brand for Woodlands built on what the club is rather than what it is not: the strategy, the monogram and the colours, the voice, and the guide the club works from.
Royal Melbourne Golf Club01
We refined the club's mark and wrote the guidelines that keep it, then photographed and filmed both courses, the West and the East, hole by hole.
The website carries the whole round on a single screen, with the club's history and its championships beside it.
Working with Contours Agency to develop a new website and complete a brand refresh has been a lot of fun. We are proud of the end result and have received wonderful feedback from our Members and guests.
Kingston Heath Golf Club02
Kingston Heath's website is ours, designed and built with the club and set in its own typefaces, with the course film running through it.
And we photograph the course, and the people who keep it.
The National Golf Club03
We made The National's website and photograph and film its courses on the Mornington Peninsula, from the sprinklers at dawn to the annual report.
As OCM Golf reshapes Long Island, we are telling it as it happens: the routings, the invitational, the walks with the architects and the press who come to see it.
Will exceeded the Club's expectations on delivering a world class website with the content being beyond stunning.
Te Arai Links04
Two shoots at Te Arai, from the ground and from the air, made around the light: dawn on the dunes, the Pacific beside every hole, the pines going black at dusk.
The Barwon Heads Golf Club05
Eighteen holes in the dunes between the Barwon River and Bass Strait, flown one at a time and laid on a map of the course, on the club's own address.
And the links photographed from the ground and the air, for the club to use as its own.
Film
Features, course walks, masterplans and launches, shot and cut by the same people.
Photography
Knowing what makes a hole, when the light will reach it, and having the patience to wait for it. In Australia, New Zealand, Britain and America.
Considered identities for clubs with a long history and a longer future. Always thoughtful, never trendy.
Strategy and positioningIdentityNamingBrand guidesMerchandise and printSites as good to look at as the course, quick on a phone in the car park, and easy for the club to keep.
Design and buildCourse and hole guidesCourse toursMembership journeysEditing by the clubPurposeful flight paths that show the architect's intent, and stories told by the people who know them.
Club and course featuresHole by hole flyoversMasterplan filmsLaunches and eventsInterviewsPatient work on the ground and in the air, graded and delivered ready to use.
Course and aerialClubhouse and interiorsMembers and eventsConstruction and worksMedia packsTo open your email and click on the video today and watch the images of Barwon Heads that you have created was unbelievable. Outstanding job!
Will and his team have done an incredible job bringing together the branding, website, and design for our new concept, Golf the Bellarine. They went above and beyond.
