We delicately refined Royal Melbourne’s iconic logo, honoring its rich heritage while infusing a modern touch. Our team crafted a comprehensive brand guidelines package, ensuring consistent visual and verbal elements throughout all touchpoints. This cohesive brand identity pays homage to the club’s legacy while embracing a contemporary aesthetic, captivating the discerning audience that high-end golf clubs attract.

We immersed ourselves in the firm greens and historic fairways of Royal Melbourne, capturing the essence of its 36 magnificent holes through fresh photography and captivating feature videos. These visuals showcase the club’s unrivalled beauty and celebrate Royal Melbourne’s timeless elegance while highlighting its rich history and the unforgettable experiences it offers visitors and members.

The synthesis of our collaboration is the all-new responsive website, meticulously designed to reflect the grandeur of Royal Melbourne. Our innovative course breakdowns allow users to explore an entire 18-hole journey on a single screen, offering an unparalleled browsing experience. As golfers prepare for their round, they can navigate each hole with ease, immersing themselves in the strategic challenges and remarkable landscapes that await. Similarly, our club history and tournament timelines allows guests to quickly explore over 100 years of superb golf. This modern, user-friendly interface is optimized for seamless navigation across devices, ensuring an exceptional digital experience for golf enthusiasts worldwide.